Make it attractive

Men despise religion. They hate it and are afraid it may be true. The cure for this is first to show that religion is not contrary to reason, but worthy of reverence and respect.

Next make it attractive, make good men wish it were true, and then show that it is.

Worthy of reverence because it really understands human nature.

Attractive because it promises true good.

Pascal, Pensees, Fragment 12.